Perfetti Van Melle Nigeria Limited Recruitment For Brand Manager 2017 – Apply!
Perfetti Van Melle Nigeria Limited is a wholly owned subsidiary of Perfetti Van Melle group, one of the worlds largest manufacturers and distributors of confectionery and chewing gum, creating imaginative products and brands that are enjoyed in over 150 countries.
*Brand Manager* for *Lagos*
• Manage the marketing planning cycle and ensure the availability of the brand-based on specifications
• Create packaging brief for respective brands based on agreed design and manage creative process with selection
• Constantly liaise with Manufacturing and R&D to ensure product quality and packaging specifications meet the customers’ expectations.
• Design, develop and execute Promotion and Advertising strategies to promote awareness levels and achieve brand equity and brand image
• Constantly monitoring competition, consumer behaviour and market trends through Market Research activities and take appropriate actions based on feedback
• Implementing marketing activities related to the Brand within the agreed Quantity/Quality/Cost/Time parameters
• Ensure marketing initiatives are field-driven and consumer-focused by maintaining smooth interactions with Regional sales operations
• Establish and manage excellent relationship with the Advertising agencies managing PVM Nigeria brands to ensure its optimum utilization
• Manage respective Brand Budgets and documentation, and keep constant alignment with the finance team on records.